Four routing modes — priority waterfall, best zip price, broadcast, and live ping-post auction — put every lead in front of the buyer who should get it, fall through automatically when one says no, and log every single attempt.
Every offer's buyer slots can be evaluated a different way. Whichever mode you choose, every attempt is logged, so you always know exactly what happened to a lead.
Try buyer slot 1 first. If it's rejected, the lead falls through to slot 2, then slot 3 — in exactly the order you configured.
Match the lead's zip code against every buyer's assigned zip list and route to whoever configured the highest price for that zip.
Send the same lead to every configured buyer slot at once, for offers where more than one buyer is meant to receive it.
Ping every configured buyer for their current bid on this lead, sort by price, then post the full lead to whoever bid highest.
When a buyer in the priority waterfall rejects a lead, routing doesn't stop — it automatically retries against the next slot in line. A slot that's already been tried for this lead is excluded, so the same buyer is never pinged twice for it. Every attempt, accepted or rejected, is written to the delivery log.
Assign each buyer a list of zip codes and a price. When a lead comes in, it's matched against every buyer's list using longest-prefix matching — not just an exact match — and routed to whoever configured the highest price for that specific zip.
The winning zip match can also auto-set the lead's sell price, so pricing and routing stay in sync without a separate step.
For offers where buyer prices move in real time, the platform pings every configured buyer for a current bid before sending anything, then posts the full lead only to whoever bid the highest.
Every configured buyer is pinged with the lead's basic attributes and asked for a price — no full lead data changes hands yet.
Bids come back and are sorted highest to lowest. The buyer willing to pay the most for this specific lead is selected.
The full lead is posted to the winning buyer, and the exchange — bid, response, timestamp — is logged like any other integration attempt.
Routing logic only matters if delivery is reliable. Caps are enforced before every send, and nothing happens without a record.
Trafficore ships with pre-built connectors for buyers like Modernize, Networx, LeadConduit, LeadProsper, LeadPerfection, MarketSharp, and more. Need a buyer that isn't listed? The same integration framework behind all 170+ connectors lets a new one go live in hours, not weeks.
Every plan includes all four routing modes. Zip-code and ping-post routing at real scale is where teams typically move up to Enterprise, which also adds the GEO Redirector and dedicated support — nothing is gated behind a tier you'd need to guess about first.
Get every routing mode running with a single integration framework.
Zip-code and ping-post routing at the volume most networks run.
Every routing mode plus the infrastructure to run it at full volume.
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If the offer uses priority waterfall routing, the lead automatically falls through to the next buyer slot in line — the slot that just rejected it is excluded from the retry. Nothing needs to be re-sent manually, and every attempt is logged.
Yes. Assign each buyer a list of zip codes and a price, and the platform matches incoming leads using longest-prefix matching, then routes to whichever buyer configured the highest price for that zip. Zip lists can be bulk-uploaded.
Yes. The platform can ping every configured buyer for a live bid before sending the lead, sort the responses by price, and post the full lead to the highest bidder — including connectors like Modernize that support ping-post natively.
Trafficore is infrastructure your network operates — it can pass consent tokens like Jornaya LeadiD and TrustedForm through to buyers that require them, but compliance with TCPA and other lead-generation regulations is the responsibility of the network operator, not something Trafficore certifies.
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